10/10/2023 0 Comments Parle g biscuit girl age nowMudnaney said that his team had also activated its PR, and the next day 'Shaktiman comes to Chennai' was a front-page story across newspapers. Everyone in the crowd wanted to touch their hero as if some energy got transferred," he writes. This goes on till 6 pm, we had over a lakh people show up to meet Shaktiman. Then a few school buses trickle in, then a few more, then we have chaos. I have a worried look, Shaktiman is waiting on stage. A few children walked in with their parents. The strategist says that the team expected a few thousand children with parents to turn up, but what happened there was crazy. His team did promotions in schools and ran newspaper ads.Īlso read: Your Parle-G, Monaco, and KrackJack cookies will get cheaper soon For this, a ground was booked, and two empty Parle G wrappers per person were the entry ticket. Mudnaney says that they decided to take Shaktiman (Mukesh Khanna) to Chennai to meet the children. The character matched all that Parle G stood for - energy, stamina, strength, and good values," he adds. He was also a national brand ambassador for Parle G. Shaktiman - the superhero - was very popular with children in Tamil Nadu. Read iDiva for the latest in Bollywood, fashion looks, beauty and lifestyle news."We decided to do an experiment. It has manufacturing units in six other countries namely the US, UK, Canada, New Zealand, Middle East and Australia. Little did you know that Parle products are a hit worldwide. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. The first Indian company to cross Rs 5,000 crore mark in salesĪccording to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. However, it’s believed if the monthly production of the biscuits is stacked side-by-side then it would be enough to cover the 7.25 lakh km distance between Earth and moon.Ħ. However, all the rumours were put to rest when Parle Products’ group product manager, Mayank Shah, said that the kid in the picture is just an illustration which was made by Everest Creative’s artist Maganlal Daiya in the 60s.Īround 1 Billion Parle-G packets are produced monthly which are further sold in 5 million retail stores across the country and worldwide. Rumour has it that the baby girl is Neeru Deshpande and the picture was clicked by her father when she was about 4-year-old. Ever since then, there's been no change in the packaging or taste. Also, ‘G’ initially stood for ‘glucose’, which was later stated as ‘genius’ by a brand slogan. Keeping up with the competition with other biscuit brands, in 1985, they renamed the product as Parle-G. India’s most favourite biscuit was first baked in 1938. The House of Parle started with only 12 workers back then, which is now a full-grown family of 50,500 employees. Mohanlal Dayal, the founder of Parle-G, established the first Parle factory in 1929 in Vile Parle, Mumbai. Parle-G was established much before independence. ![]() But now that the sales are up people have urged the company to avoid plastic and change its packing to an alternate biodegradable material. ![]() The first Indian company to cross Rs 5,000 crore mark in salesĭid you know that Parle-G biscuits were initially sold wrapped in butter paper? It was much later that the packaging changed to plastic packets.The journey from Parle Gluco to Parle-G.
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